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  • Writer's pictureShaylyn Goard

5 Steps to Mastering DIY Branding for Your Small Business

Hey there, small business rockstars! 🌟

So you've got a business idea brewing, and maybe you're ready to share it! If you aren't able to invest in a professional branding package just yet, this means you're ready to tackle some DIY brand design -- this can feel like you’ve just stepped into the wild west of design. 🤠

So many options, tools, and trends can make your head spin (and not in a fun way). But don’t worry, I've got your back! Let’s turn those branding struggles into triumphs with these five super actionable steps to help you master your small business’s visual brand and stand out from the crowd.

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1. Define Your Brand's Core Values

Before you dive into the fun stuff like picking colors and fonts, take a moment to think about your brand's core values. What does your business stand for? What makes you unique and awesome? Understanding these key aspects will guide all your design choices and keep things consistent.

Action Step: Jot down your top three brand values and keep them close by while you work on your branding. It's like your brand's personal compass!

2. Choose a Cohesive Color Palette

Colors are like the espresso shots in your branding – they pack a punch! Pick a color palette that reflects your brand’s personality and makes your audience go, “Wow!” If you’re feeling lost, let color psychology be your guide.

Action Step: Choose a primary color and two or three complementary colors for a cohesive look. Need some inspo? Check out "The Color Palette Playbook" for 20 stunning color combos ready to jazz up your brand.

3. Select Fonts that Match Your Brand's Tone

Fonts are the voice of your brand – playful, elegant, modern, you name it! Make sure your fonts are easy to read and work well together to tell your brand’s story beautifully. Try to find something unique (aka, not on the free version of Canva). Be sure to get licenses for any fonts you purchase!

Action Step: Pick one or two primary fonts for all your branding materials. Keep it simple, avoid using more than three fonts to keep your look clean and professional. (Check out or

4. Create a Consistent Visual Style

Consistency is key, folks! Your visual style should be like your favorite coffee blend – recognizable and delightful. This helps build brand recognition and trust with your audience.

Action Step: Develop a branding board that includes your color palette, fonts, logo, and examples of your visual style. Think of it as your brand’s style guidebook!

5. Use High-Quality Images

Images are the heart of your visual brand. High-quality photos can make your brand look polished and professional. Invest in some great photography or find stock images that vibe with your brand.

Action Step: Create a library of images that reflect your brand’s personality and use them consistently. Your visuals will thank you!

Mastering DIY branding is a journey, and with these steps, you’re well on your way to creating a memorable and fab visual brand for your small business.

Feeling good about your logo and colors but not sure what to do next? Don’t fret! The Brand Barista Ready-To-Brew Implementation Guide is your trusty sidekick. Packed with actionable tips and real examples, this guide will help you navigate implementing your brand professionally with confidence. From setting up Canva to using a branding board, we’ve got you covered.

Ready to take your brand from bland to grand? Download the Brand Barista Guide today and start brewing a brand that stands out and shines!

Rooting for you always,

brand designer, branding, signature,

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