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  • Writer's pictureShaylyn Goard

How to Not SUCK at DIY Branding

Let's spill the tea on DIY branding - the good, the bad, and the ugly (sorry). But let's face it, we've all seen some branding blunders that made us want to cry into our morning coffee. Now, we've seen it all - from the stunning successes to the cringe-worthy flops. And trust me, you don't want your brand to fall into the latter category.

Sure, not everyone has the budget to hire a professional right out of the gate, and that's okay! Now, picture this: your cousin's attempt at a logo that looks like it was designed in the dark ages of Microsoft Paint. Bless his heart, but we're aiming for more than just "meh," right? And don't even get me started on the copy-paste job from every trendy brand on Instagram. It's like trying to make a cappuccino with soy sauce instead of milk - just...no. (Nothing wrong with gathering inspiration, but their brand isn't going to work for your brand!)


brand design, small business branding, graphic design, diy branding,

So, how do you avoid crashing and burning with your DIY branding efforts? Here's the scoop in four easy-to-digest steps:

  1. Know Thyself (and Thy Brand): Let's get deep and meaningful, folks. What makes your brand tick? Who's your dream customer? What do you both like? How do you want to make people feel? Now when you're looking through fonts and colors, make sure they evoke those same feelings.

  2. Keep it Simple: When in doubt, simplicity reigns supreme. If you don't have an eye for design, less is definitely more. Stick to clean lines, readable fonts, and a color palette that won't make your audience squint. If you are going to DIY route, I'm literally begging you to stick to 3 colors, 2 of which contrast (so your website and social media posts are legible and pleasing to look at). ** Want some ideas for color palettes? Click here for "The Color Palette Playbook!"

  3. Consistency Counts: Just like your favorite coffee shop knows your order by heart, your audience should recognize your brand from a mile away. Keep it consistent across all your platforms, and watch the magic happen.

  4. Don't Go Solo: DIY doesn't mean you have to DIY alone. When in doubt, reach out! Whether it's a trusted friend, a business bestie, or a branding guru like moi, there's always someone ready to lend a hand (or a witty comeback).

Ready to turn your DIY branding disaster into a delightful latte art masterpiece? Let's brew up some branding brilliance together! Drop me a line and let's get this coffee party started. Cheers to branding success! 🎉☕️


Rooting for you always,

signature, brand designer, graphic designer,

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