Getting to know your brand and craft it in a way that helps your audience know it takes a lot of soul-searching. And once you've got the idea, the vision, the inspiration to start sharing all about it, it can be really difficult to find exactly the right words to get your true message across.
If you're like me, you've got thesaurus.com as a permanently opened tab on your browser (both on my laptop and on my phone 😂). But I thought I'd just quickly share a few lists of adjectives to get your wheels turning and your own brand identity brewing!
Take a look at these lists for visual characteristics, personality traits, emotional qualities, and quality & value, and use them to help define your brand.
VISUAL CHARACTERISTICS
Minimalistic
Vibrant
Classic
Modern
Whimsical
Clean
Vintage
Bold
Sleek
Rustic
Geometric
Organic
Chic
Eclectic
Industrial
Artistic
Moody
Bohemian
High-contrast
Futuristic
PERSONALITY TRAITS
Adventurous
Compassionate
Reliable
Spirited
Honest
Ambitious
Caring
Resilient
Genuine
Bubbly
Empathetic
Loyal
Charismatic
Progressive
Tenacious
Optimistic
Humble
Courageous
Collaborative
Thoughtful
EMOTIONAL QUALITIES
Heartfelt
Joyful
Nostalgic
Uplifting
Serene
Invigorating
Comforting
Exhilarating
Sentimental
Peaceful
Empowering
Whimsical
Inspiring
Heartwarming
Refreshing
Evocative
Enchanting
Fulfilling
Energizing
Soulful
QUALITY & VALUE
Premium
Exceptional
High-quality
Reliable
Superior
Cutting-edge
Best-in-class
Unparalleled
Top-notch
Exquisite
Ethical
Durable
Innovative
Value-driven
Sustainable
Affordable
Precision-engineered
Crafted
Handpicked
Tailored
Building a brand can be difficult, and having issues with determining your brand's personality is a normal part of the process. I hope this list supports you in crafting a brand that you (and your clients) love! When you're ready to take that identity and turn it into visuals, let's chat!
Rooting for you always,
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