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Welcome to where intention meets connection for your small business.


How to Not SUCK at DIY Branding
Let's spill the tea on DIY branding - the good, the bad, and the ugly (sorry). But let's face it, we've all seen some branding blunders...
Shaylyn Goard
Jun 24, 20242 min read
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5 Steps to Mastering DIY Branding for Your Small Business
Turn those struggles into triumphs with these five actionable steps to help you master your small business’s visual brand
Shaylyn Goard
Jun 24, 20243 min read
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Infusing Emotion into Your Brand (Because Emotion Sells!)
In a world where our minds are bombarded with information every second, emotion & storytelling becomes not just a strategy, but a necessity.
Shaylyn Goard
May 8, 20242 min read
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Adjectives to Help You Define Your Brand
Take a look at these lists of adjectives, and use them to help define your brand identity.
Shaylyn Goard
Apr 22, 20241 min read
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The Brand You Didn't Know You Had: How A Lack of Branding Can Hurt You
You've already got a brand, whether you mean to or not. So what's it saying about you?
Shaylyn Goard
Mar 28, 20243 min read
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Spring Cleaning: 5 Tips for a Fresh Start for Your Business
Ah, Spring is in the air! It's that time of year for a fresh start and a little Spring cleaning – for your business!
Shaylyn Goard
Mar 15, 20242 min read
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Debunking Common Branding Myths
Let's unearth the reality behind some prevalent branding myths and uncover the genuine power behind effective branding strategies.
Shaylyn Goard
Mar 15, 20242 min read
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Ditching Stock Photos: Why Authenticity Trumps Professionalism
Someone's got to say it -- STOCK PHOTOS SUCK. And can be a total turn off when it comes to running a business with heart.
Shaylyn Goard
Mar 15, 20242 min read
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Overcoming Imposter Syndrome: Strategies for Self-Confidence and Success
By implementing these strategies and practicing self-compassion, you can silence your inner critic and step into your full potential.
Shaylyn Goard
Mar 8, 20242 min read
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6 Unusual Tips for Your Branding Session: Visual Storytelling
Your visual content speaks volumes about who you are & what you stand for – it's a strategic tool. Here are 6 unusual tips for your session.
Shaylyn Goard
Mar 8, 20242 min read
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Embrace Outsourcing: The Secret Weapon for Business Success
There's one practice that can transform the way you work and propel your success to new heights – outsourcing.
Shaylyn Goard
Mar 8, 20242 min read
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The Power of the Professional Headshot: Personal Branding Beyond the Profile Picture
It's more than just a great profile picture – it's a strategic asset that can elevate your brand and leave a lasting impression.
Shaylyn Goard
Mar 8, 20242 min read
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Embracing Authenticity: Why Being Yourself is the Best Marketing Strategy
The buzzword "authenticity" seems to be everywhere. I'm here to ask a simple question: Are you overthinking it? (Spoiler alert: you are.)
Shaylyn Goard
Mar 8, 20242 min read
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