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  • Writer's pictureShaylyn Goard

6 Unusual Tips for Your Branding Session: Visual Storytelling

Your visual content speaks volumes about who you are and what you stand for. It's more than just a profile picture – it's a strategic tool that can elevate your brand and set you apart from the competition. That's why I'm here to share six unusual tips for your next branding session that will take your imagery to the next level:

  1. Double the Session, Double the Impact: In the hustle and bustle of entrepreneurship, time is precious. That's why I advocate for scheduling not one, but two sessions. The first session serves as a strategy session, allowing us to craft a clear plan and ensure that your photography session runs smoothly. By taking the time to get to know each other, discuss goals, and outline must-have images, we set the stage for success and minimize any initial jitters.

  2. Attention to Detail: When it comes to visual storytelling, the devil is in the details. Don't overlook the small stuff – whether it's your outfit, hairstyle, or props. Close-ups of your products mean close scrutiny of every aspect, so take the time to ensure that everything is camera-ready. Remember, sweating the small stuff now will result in images that truly shine.

  3. Think Outside the Box with Props: Props are your secret weapon for adding personality and flair to your brand photos. Think beyond the basics and incorporate items that hint at your unique personality and style. Whether it's a favorite book, a beloved pet, or a quirky accessory, props help to create a connection with your audience and set you apart from the crowd.

  4. Embrace Non-Traditional Workspaces: Home offices may be all the rage, but don't feel limited by tradition. Your brand photoshoot is an opportunity to showcase your story in new and unexpected ways. Whether it's a cozy coffee shop, a vibrant city street, or a serene outdoor setting, think outside the box and choose locations that resonate with your brand's personality and values.

  5. Set the Mood with Music: Creating a comfortable and empowering atmosphere is key to capturing authentic brand imagery. Consider curating a playlist of your favorite energizing tunes to set the mood during your session. Music has the power to ease nerves, boost confidence, and get you in the zone, resulting in images that truly reflect your essence.

  6. Have a Vision, Share Your Story: Your photographer isn't creating your brand – they're capturing your story. Take the time to define your brand basics, from color palette to logo to tagline. This framework will guide your photography session and ensure that your images align with your brand's vision and values. If you need help developing your brand, don't hesitate to reach out for personalized branding style guides and design services.


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In conclusion, your branding session is an opportunity to showcase the authentic essence of your brand and connect with your audience on a deeper level. By implementing these unusual tips, you'll elevate your visual storytelling and create imagery that truly resonates with your audience. Ready to capture your brand's story? Let's make it happen!


Rooting for you always,

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